Gender Stereotypes

Often, we’ve heard the statement,” All women are good for is reproduction.” The statement that, in the past, expressed underestimation, humiliation and subordination. This is in contrast to today’s times where we find the shared status of men and women. The rise of the power of a woman to stand for high paying office jobs instead of staying at home, rearing children and feeding the family.

So, a man can say ‘women aren’t meant for combat,’ while on the other hand a woman can say ‘men do nothing but watch sports.’ Such expressions represent gender stereotypes, which are over-generalizations about the characteristics of an entire group based on gender, as in women or men. So really, we can’t only blame men but wives who constantly see their husbands couch-potating every weekend at a cricket game they’ve seen over a hundred times instead of taking them shopping.

It is only with recent developments, throughout the world, that we have come to a mutual understanding that it is blatantly false and a horrendous misuse of the status of a ‘male’ to overpower women and to falsely accuse women of being incapable of running businesses instead of households. Though, nevertheless, we cannot overlook the accusation made by some feminists, who refuse to work as labourers and in coal mines.

In addition, we find that if a man is a fashion designer or a hair stylist, he’s considered a homosexual, disregarding any other factor. But it is completely normal for a woman to work in a beauty parlor simply because that is what women do and no other gender is expected to.

To aid my statement, Last year, it was found that the Toy “R” Us franchise in the UK and Sweden had put an end to the rampant gender stereotyping in its marketing of toys to children and published its first ever gender neutral toy catalog last holiday season. This was a remarkable change as opposed to many children and parents who sent in petitions for a revolutionizing change as such to take place. In addition, in the past, commercials were directed to children. They indicated the appropriate position in the society for girls as babysitters nursing dolls or cleaning houses with pink cleaning kits, and for boys- sports, computer games and so on.

Speaking of advertisements, around the 1960’s, when women’s empowerment came into play, a majority of the gender stereotypical advertisements had a run for their money when there were reconstructed ads of gender stereotyping which now portrayed mockery and disgust over the power of males. Thus, reposition their power as equal citizens with equal rights in a developing world.

I’d like to conclude by saying that no matter what a man does or says and no matter what a woman does or says, everyone, whether man or woman, is allotted their rights and their perception of themselves and not others. The world has changed and is changing for the better and it’s time that most of us make sure we break the social evil of gender stereotypes and work to gain benefits for ourselves. To ensure that women and men are on the same level, all while acknowledging, respecting and supporting each other’s significances.



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